Freshwater Soft Plastics

The Big EZ swimbait is a tantalizing treat for any fish.  Measuring a full 5" long it has an excellent profile in the water.  The segmented tail provides plenty of...

The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power...

The Googan Baits Krackin' Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicking claws, this bait displaces water...

Big worms catch big fish. The 7.25" Mondo Worm was created by legendary angler and Texan Lake Fork Guy and was specifically designed for catching big ol' bass. Rig it...

Designed by the Googan Squad, the Googan Baits Trench Hawg is a long bait is packed with features from head to tail! It’s unique shape and flange create a tons...

Created for fishing over vegetative cover with the signature walk-the-dog style action, the Jackall Bounty Fish Soft Jerkbait allows anglers to fish a topwater in areas that simply can’t be done with...

 A specially tuned version of the legendary Kaera, the Jackall Kaera S2 Beat Frog features a bladed attachment that amplifies action and acoustic appeal. Creating a defined scratching noise and a bit...

Pitching and flipping has a new go-to bait. The Missile Baits D Bomb is a bulky 4" creature bait with a unique, ribbed body designed to displace lots of water, resulting in...

Joining the legendary line-up of Missile Baits soft plastics, the Missile Mini D Chunk Trailer fills a void and is the perfect chunk for any compact or finesse style jigs....

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic...

Delivering big action in a small package, the Strike King Rage Twin Tail Baby Menace Grub is the little brother of the battle-proven Menace Grub. Its compact body is equipped with twin...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait...

Kinky Beavers have a subtle swimming action that huge bass can’t resist. Great for times when fish want a little more action to entice a strike. Many of our pro...

Our newest addition to our dam of Beavers. The Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice when fish want a lot of action....

Our flagship bait which changed the industry forever. This patented design enlightened the world on soft plastic lure innovation. If there was only one plastic lure to fish with year...

Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper. Some of our favorite...

The gold standard from which all weedless swim baits are measured. Skinny Dippers catch fish when all other swim baits fail. Our extensive color range will cover any situation you...

The all-new Speed Senko is sure to be your new favorite worm for covering water. Designed at the request of our pros, the Speed Senko is the ultimate worm for...

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice...

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted...

The standard to which all other bass tubes are measured, the YUM Tube is specifically designed for targeting bass on beds or any other time of year. The tough tube...