Freshwater Soft Plastics

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6th Sense Divine Swimbait 3.2

$5.49
Divine Swimbait 3.2 Series: (3.2in. - 7/pk)Little brother to the 3.8 Series, the Divine Swimbait 3.2 Series has the same features & durability, just a slightly faster swimming action. Whether you're targeting...
Gill DustPro BluePlatinum WhiteBlack N Blue FlakeShow More Colors

6th Sense FlipGill 3.8”

$6.99
The blend of a perfect bluegill profile with realistic 3D elements has resulted in the FlipGill. The eyes, gill plates, fins, and scale pattern create a lifelike appearance. Its 3.8-inch...
Watermelon GillBluegill MagicBaby CrappieBaby Bluegill4k BluegillShow More Colors

6th Sense Party Minnow 3.0

$6.49
Designed in collaboration with Bassmaster Elite series angler, Cory Johnston, the Party Minnow brings innovation and realism to the 6th Sense soft plastic lineup. Cory, arguably one of the best smallmouth...
Ghost Ice MinnowBlackGreen Pumpkin ShadPro ShadShow More Colors

6th Sense The Judge 5.9

$6.49
Court is in session, and there’s only one Judge. The 6th Sense Lure Lab set out to create the toughest, most realistic swimming worm on the planet. The Judge 5.9. Designed...
Blue Fleck MagicGhost Ice MinnowJunebug DipGreen Pumpkin JuiceWatermelon RedBlack N Blue DipShow More Colors

Bass Assassin 6" Tapout

$6.99
Quantity Per Pack: 20Tapout BANG Lures! They have our Combo BANG scent and our liquid salt infused in them, so you know that they will work. They are a sure...
Watermelon / Red GlitterBlack / Blue Glitter TailJunebug / Red GlitterShow More Colors

Bass Assassin Vapor Shad

$5.39
Quantity Per Pack: 10The 5″ Vapor Shads have our Combo BANG scent and our liquid salt infused in them, so you know that they work. They also have a slit...
St. Johns SpecialGreen PumpkinJunebugWatermelon Red GlitterBaby BassSmokin ShadAlewifeShow More Colors

Bass Assassin Woopah Craw

$7.99
Quantity Per Pack: 7Ladies and Gentlemen... The craw you've all been waiting for! The Woopah Craw boast superior action when swimming as a trailer or even rigged weedless across the...
Big Boy SpecialWatermelon / Red GlitterPearlJunebug / Blue TailBlueberryOkeechobee CrawJunebugBlue Shadow GlitterHillbilly SpecialHematoma / Red GlitterWatermelon CandyShow More Colors

Berkley Powerbait Nessie

$9.99 – $12.99
Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint that provides durability while...
Rainbow TroutRawVoltageHickory ShadGolden ShinerShow More Colors

Bruiser 10" Curly Tail

$5.29
The 10″ Curly Tail is the classic fishing bait. Swim it slow, swim it fast, or use your special technique. Everyone has fished one, and everyone knows they work. The...
Okeechobee CrawSummer CrawWatermelon RedLily PadJunebugKnockoutBlack Blue FlakeShow More Colors

Bruiser 7" Mega Stick

$6.49
This bait is a BIG heavy meal for a big heavy BASS!! Full of salt and heavy enough to cast a mile, this beastcan be used wacky, Texas rigged with...
Watermelon Purple SwirlBlack Blue TipGreen PumpkinWatermelon RedBlack Blue FlakeShow More Colors

Bruiser Crazy Claw

$5.29
With its thumping action the Crazy Craw looks great while falling, or swimming. Featuring a solid body it’s great for flipping, pitching, or punching into any cover. You can also...
MoonlightWatermelon RedBlack Blue FlakeSummer CrawShow More Colors

Bruiser DA Big Nasty V-1

$6.99
When bass want a bigger meal, this NEW worm delivers! Fish it as a Texas rig, Carolina rig or you can throw it weightless for an irresistible swimming action. This...
Black Blue TailRed Shad Green Flake

Bruiser Rad Shad

$5.19
The Rad Shad can be twitched side-to-side like a wounded baitfish with even the slightest rod movement. It is 5″ long with a belly hook slot making rigging it a...
HoudiniJunebugMoonlightBaby BassShow More Colors

Bruiser The Bullet

$6.99
THE ALL NEW BRUISER BULLET WAS DESIGNED TO BE THE BEST SPEED WORM ON THE PLANET, MADE FROM BRUISER’S DURABLE PLASTICTHIS ALL NEW BAIT CUTS THROUGH COVER WITH ITS BULLET...
Black Blue FlakeBruiser BugChristmasWatermelon RedJunebugShow More Colors

Culprit 7" Fat Max

$6.99
A fatter, thicker bait with the styling of the Original Culprit Worm, the specially-designed tail “thumps” through water and cover calling bass to dinner. A great flipping worm that also...
Trophy HunterJune Bug

Culprit 7.5 Worm Original Worm

$6.99
On the cutting edge, The Culprit® Worm outperforms all others, catching more and bigger bass. The unique “kicking” tail and proven colors give you the extra edge.   7.5-inch SHAD & SOLID...
Watermelon PepperBlack Blue FlakeWatermelon RedRed ShadBlackShow More Colors

Gambler 7" Ribbon Tail

$6.69
The Gambler 7" Ribbon Tail has an excellent swimming action. The body contains our famous chevron design and the tail is wide at the start to prevent wrapping on grass...
JunebugWatermelon Red

Gambler Ace

$6.69
The 5.25" Gambler Ace is one of the most productive stick baits on the market. The key to this lure is the salt content to provide the correct fall rate...
JunebugBlack Blue Glitter

Gambler Burner Worm

$6.69 – $6.99
Looking for a large profile swimming worm? You have found it with the Gambler Lures Burner Worm. The over-sized tail puts out an unmatched action in this category of lures....
JunebugJunebug Blue TailBlack & BlueGold RushCopperfieldWatermelon RedShow More Colors

Gambler EZ Swimmer

$6.69
The EZ Swimmer is the little brother to the Big EZ.  Measuring 4.25" long it has an excellent profile in the water.  The segmented tail provides plenty of swimming action....
Florida Five-OIce BreakerRed EarKiller GBlack Blue GlitterGhost ShadCopperfieldWhite LightingJunebugShow More Colors

Gambler Fat Ace

$6.69 – $7.99
The Gambler Fat Ace is a beefier body than the Gambler Ace. Loaded with salt and Gambler BITE, this bait has that great falling action rigged wacky or weightless. The...
Killer GWatermelon RedJunebug Blue TipBlack Blue Glitter Blue TipJunebugBlack Blue GlitterShow More Colors

Gambler Komodo

$5.69
The Komodo delivers amazing swimming action on the back of a chatterbait or jig.  The subtle ridged body and custom designed rounded fork tail create a realistic kicking motion as...
Ghost Shad SwirlWhite LighteningGreen PumpkinShow More Colors

Gambler Komodo Jr.

$5.69
The Komodo JR delivers amazing swimming action on the back of the new downsized bladed jigs like the Chatterbait Mini Max..  The subtle ridged body and custom designed rounded fork...
White LighteningBlack Blue GlitterBlack Blue TailShow More Colors

Gambler Little EZ

$6.69
The Little EZ measuring in at 3.75" is an extremely versatile member of the EZ Swimbait family.  This is the perfect size for a swim jig, chatterbait, A-rig, or by...
Florida Five-OGhost ShadWhite LightingHammond's HerringCopperfieldShow More Colors