Freshwater Hard Baits

The Zoo Dog™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog™ is...

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile...

Aruku Shad 60:• 60 mm; 3⁄8 oz.• Hooks: Gamakatsu #6 Treble Hooks• Realistic Finishes• Hard Vibration Action• Loud Rattle

This standard model buzzbait is one of the best on the market!

The Strike King KVD Finesse Spinnerbait is the product of collaboration between the 7-Time Angler of the Year, Kevin VanDam, and the foremost lures specialists at Strike King in an effort to...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action. Thousands of fish later, we...

READY FOR YOUR FAVORITE TRAILER: the exceptional trailer keeper of Strike King’s Gold-Plated Thunder Cricket holds soft-plastics like no other, keeping your trailer firmly in place through brutal strikes, hard-fighting...

Produced in conjunction with esteemed Japanese luremaker EverGreen International—and arguably the most popular and winningest bait on top level tours in the last ten years—the ultra-refined JackHammer™ features premium features...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constructed with upgrades to the max, the...

An original, 'self-walking' topwater lure, Z-Man's 5-inch HellraiZer™ slashes, sputters and carves the surface unlike anything you've seen before. Designed by ChatterBait® inventor Ron Davis, the HellraiZer™ is power-driven by...

Born in a garage in South Carolina and a staple on the tournament scene since Bryan Thrift’s record-breaking performance on Okeechobee in 2006, the OG bladed jig is still the...

This ¼ ounce ChatterBait® finesse model packs the same action and vibration as the Original, but in a more compact package. Featuring a ChatterBlade® that is smaller than that found...

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers,...

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, producing unique sounds and vibrations. The direct head-to-blade connection ensures immediate action. It has a heavy-duty...