Freshwater Hard Baits

The Trace 5” is the little brother to one of the best multi-jointed swimbaits on the market. The Trace stands alone when it comes to action and functionality. The Trace...

The Jackall Blast Bone Jr. Swimbait offers a perfect balance of size and action, allowing anglers to downsize their bait's profile without compromising its effectiveness and action! Crafted with a...

The Nichols Lures Catalyst Spinnerbait is the pinnacle of form and function. Designed around an Owner hook, each Catalyst is plated in either 24k Gold or Nickel for ultimate durability...

This standard model buzzbait is one of the best on the market!

The Strike King KVD Finesse Spinnerbait is the product of collaboration between the 7-Time Angler of the Year, Kevin VanDam, and the foremost lures specialists at Strike King in an effort to...

READY FOR YOUR FAVORITE TRAILER: the exceptional trailer keeper of Strike King’s Gold-Plated Thunder Cricket holds soft-plastics like no other, keeping your trailer firmly in place through brutal strikes, hard-fighting...

Produced in conjunction with esteemed Japanese luremaker EverGreen International—and arguably the most popular and winningest bait on top level tours in the last ten years—the ultra-refined JackHammer™ features premium features...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constructed with upgrades to the max, the...

Born in a garage in South Carolina and a staple on the tournament scene since Bryan Thrift’s record-breaking performance on Okeechobee in 2006, the OG bladed jig is still the...

This ¼ ounce ChatterBait® finesse model packs the same action and vibration as the Original, but in a more compact package. Featuring a ChatterBlade® that is smaller than that found...

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers,...

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, producing unique sounds and vibrations. The direct head-to-blade connection ensures immediate action. It has a heavy-duty...